Owned by Palace Entertainment / Parques Reunidos
Park News - (7/2/22) You knew it was coming, it was only a matter of when. The family of the boy who died when a boat on the Raging River rapids ride at Adventureland, almost a year later, has finally filed a lawsuit against the park over the incident. I’m not quite sure what has taken place over the past year, possibly negotiations to settle outside of court, but since the accident Adventureland has also been sold by the original owners to Palace Entertainment.
(6/22/22) Adventureland (Iowa) has announced that the park will host a new Hallloween themed event this fall called Phantom Fall Fest. Look for it to take place Fridays, Saturdays and Sundays in October, with family friendly thrills, special food items and trick-or-treating during the daytime hours. Once the clock strikes 6pm however, ‘the fear kicks in gear” and the park will offer four different haunt house experinces as well as prowling creepy characters roaming the park.
The four haunts will be called: The Corn Stalkers, Spirits of the Swamp, CarnEVIL and Alice in Wonderland. The park will also feature three scare zones: MasqueRAGE: The Phantom’s World, Death Metal Vampires and Arachnophobia.
(12/22/21) In a bit of a surprise news release, Palace Entertainment, a US based subsidiary of Parques Reunidos, has acquired the Adventureland Resort and theme park. The Iowa theme park first opened in 1974 and has been run as a family business ever since.
“We are excited about adding Adventureland into our portfolio,” said John Reilly, Chief Operating Officer of Palace Entertainment. “We specialize in parks and venues that create experiences to be enjoyed over a lifetime, from childhood to young adulthood to parenting and grandparenting. We are investing in Adventureland to expand its current lineup to include eight new family rides in 2022, plus two all-new attractions for the 2023 season.”
It was also announced that starting with the 2022 season, Adventureland’s Platinum Season Passholders will also be able to visit all the other Palace Entertainment parks for free, including Noah’s Ark waterpark, Dutch Wonderland and Kennywood. By the same measure, Platinum passholders to other Palace Entertainment parks will be able to now visit Adventureland.
2023 - Two New Attractions - (11/20/22) The local news is showing off the ride vehicles for Draken Falls that will be part of the new Flying Vikings / Draken Falls combo ride installation coming to Adventureland in 2023.
(8/12/22) For anyone wondering, the flume/coaster combo coming to Adventureland was confirmed to be the same layouts used for the combo pairing added to Luna Park this season.
(8/9/22) Adventureland has announced two new rides are on the way for the 2023 season and both of the new rides will be Viking themed and intertwined to create a new Viking themed area. One will be the Flying Viking, a family roller coaster from Zamperla that will soar over, under and all around the park’s new Super Flume ride, Draken Falls (also from Zamperla).
“These two unique rides are even better when they are woven together, and both add something new and special to our lineup,” said Adventureland General Manager Bill Lentz. “Our guests voiced a desire for a new flume ride, and this next-generation version is bigger and better than anything to be found within hundreds of miles. Pairing it with a thrilling family roller coaster that people of all ages can enjoy is going to be a big hit.”
(12/22/21) With the purchase of the park from Palace Entertainment in December 2021, Palace also confirmed plans to add two new attractions to the park for the 2023 season. No hints were given as to what these might be.