American Dreams Meadowlands w/
Mall / Theme Park / Waterpark
(Formerly known as the Xanadu project)
East Rutherford, New Jersey
Attraction / Development News - (1/8/2023) The American Dream is helping usher in the Lunar New Year and Year of the Rabbit with a series of performances on select dates, now through Feb. 4th, 2023. Follow the link to see the updated schedule of events, but upcoming events include a Traditional Chinese Costume Show, a K-Pop Dance Contest, a Chinese Dragon-Lion Dance, several music concerts, a Lantern Festival and more.
(12/4/2022) While the American Dream center in New Jersey has mostly been getting news coverage for the variety of different attractions that have opened inside of it, today we’ve been informed about American Dream’s latest addition which falls into the retail side of things. Just in time for the holiday season, American Dream has opened a new Apple store.
(11/2/22) American Dream has sent a reminder that the complex will be closed on Thanksgiving Day (Nov. 24th) to allow all guests and employees alike time to “give thanks” with their friends, family and loved ones for the Holiday. American Dream will then open at 7am the following day with access to the parks, attractions and shopping and dining experiences within.
(10/15/22) American Dream is hosting their third annual “Hallowdream” event, featuring a slate of various “spooky events, terrifying tricks and terrific treats.”
The Halloween takeover includes a property-wide “candy trail,” costume parades, stage shows, monster makeovers, and spooky-sweet shopping at specialty retailers like Spirit Halloween and IT’SUGAR, where Halloween fans and fearsome families can find costumes, candy, decor, and more candy.
The world’s biggest indoor theme park will get haunted, as Nickelodeon Universe transforms into the “Boo-niverse”—now through Monday, October 31st. Guests can meet and greet FrankenBob & Skele-Pat (SpongeBob & Patrick) and Super Chase, MarshKin & Witchy Skye (the Paw Patrol gang) dressed in their Halloween best for photo opportunities and performances on the Slime Stage. Guests of the theme park will also enjoy a Spooktacular Parade that snakes through the park, a Halloween Dance Party featuring themed songs and performances, Autumnal Arts & Crafts like seasonal slime-making, and many more surprises. Tickets start at just $6.99.
Beware! Spook-tacular monsters have taken over the exterior and interior of American Dream! These whimsical monsters are designed by UK street artist, Filthy Luker, aka Luke Egan, who specializes in unique inflatable sculptures and spectacular installations. Stop by and hunt for all eight monsters and be sure to snag a photo!
The Haunting at American Dream is a 12-year-old-and-above, scream-worthy experience which opens to the public on October 20th. Guests who are brave enough can enjoy the walk-through experience, photo opportunities, and plenty of scares.
Halloween Date Night Drop-off Party, in partnership with The Craft Studio, will take place on Friday, October 21st at 5:00pm. This 3-hour chaperoned event is just for kids! Come in costume to explore TiLT – A Tracy Lee Stum Museum, take fun photos with friends, create Halloween art projects, and so much more.
Spooky Skate is back at The Rink! And this time, the NJ Devil will be joining us on Friday, October 28th at 5:00pm. Who wouldn’t want to dress up and skate with their favorite mascot? Be sure to get your tickets before it’s too late!
A Halloween-themed Dive-In Movie event will take place on Friday, October 28th at 6:00pm—when the sun goes down on DreamWorks Water Park. Guests are invited to swim or inner-tube in the world’s largest indoor wave pool while watching a “scary” DreamWorks movie on a mega-jumbo screen. The movie, popcorn and themed treats are free with your paid admission.
All Hallow-weekend at American Dream, guests can trick-or-treat along the sprawling “candy trail,” where QR codes and a digital map lead them from spooky treat to spooky treat. Activities include a Candy Chute with a DJ and candy barrels with costumed guides. Then, on Halloween, October 31st starting at 4:00pm guests can shop and trick-or-treat at their favorite stores and restaurants as part of the full Center trick-or-treat.
“Halloween is all about having fun,” said Bryan Gaus, SVP General Manager of American Dream. “And we are, too! We have something for guests of all ages, and we invite families to celebrate Halloween with us all month long. Plus it doesn’t matter if it’s cold or rainy outside – the temperature is always just right inside American Dream.”
Visit the official website for all the latest details.
(9/29/22) American Dream has announced the opening of a new attraction on December 1st called “Beyond Van Gogh: The Immersive Experience”. This will be a temporary addition however, open only through to January 29, 2023.
“Imagine being completely immersed in more than 300 of the greatest works of post-Impressionist artist Vincent Van Gogh. Now imagine experiencing all of this art liberated from its two-dimensional limitations into a three-dimensional experience that exhilarates every sense and brings to life one of the most influential artists the world has known. It’s all part of Beyond Van Gogh: The Immersive Experience, which has sold over 4 million tickets globally, making it one of the most popular current traveling exhibitions. The sensory extravaganza will open in East Rutherford at American Dream on December 1.”
(9/10/22) Would you believe that a new Spirit Halloween store is opening in the American Dream? No, this isn’t another meme… American Dream has partnered with Spirit Halloween to open the new location (which is really an attraction all by itself) in Court C, Level 3, adjacent to Primark.
(7/9/22) The financial situation for the American Dream mall hasn’t really improved much so far. According to a new posting by Bloomberg the mega-mall project has a $9.3 million payment due on August 1st, 2022… but after tapping reserves to make the last payment American Dream is said to only have about $820 dollars left in the reserve account.
The state is apparently planning on helping them out by releasing back $290 million of American Dream bond money, but with three weeks left before the payment is due, some key documents needed to release the cash have yet to be approved by the state.
2023 - Nothing is known if the attraction will have anything new to open this year or not.