American Dreams Meadowlands w/
Nickelodeon Universe
Mall / Theme Park / Waterpark
(Formerly known as the Xanadu project)
East Rutherford, New Jersey
Triple Five
 Attraction / Development News - (12/10/21) DJ Steve Aoki will be taking over the American Dream mall this Saturday night as part of the “Steve Aoki Amusement Park Takeover” at Nickelodeon Universe. The event is 21+ only and you can purchase tickets here at the official event site that will include all rides and attractions in the theme park as well as the concert experience from Aoki and others.
(12/4/21) Toys R Us is coming back… or at least in the form of a new two-story “flagship” store that will open soon inside the American Dream. The massive new toy store will take up 20,000 sqft and also feature an ice cream parlor, a two-story slide and other new special features they aren't ready to reveal just yet. Look for the new Toys R Us to open sometime in mid-December.
(10/19/21) An assortment of Halloween themed activities and features have been added to the American Dream this month. The list includes the arrival of a Giant Boo-Loon Spider inside American Dream in a partnership with Party City.
“American Dream is revamping the trick or treat experience and expanding it to a whole week! Visit American Dream during Halloween week to get a sweet treat from its enormous candy chute. Be sure to keep an eye out for American Dream’s fan favorite friends who will be manning the candy chute.” You’ll find the candy chute outside IT’S SUGAR and it will operate:
October 25 – 27 Candy Chute sessions: 2 PM, 4PM & 6 PM
October 28 – 29 Candy Chute sessions: at 2 PM, 4 PM, 6 PM & 8 PM
October 30 Candy Chute sessions: 12 PM, 2 PM, 4 PM, 6 PM & 8 PM
October 31 Candy Chute sessions: 12 PM, 2 PM, 4 PM & 6 PM
Meanwhile at Nickelodeon Universe, the “Theme Park transforms into Nickelodeon Boo-niverse with thrilling rides and experiences designed to enchant miniature monsters and grown-up goblins alike! Characters from Nickelodeon’s hit shows will don their spooky best for meet-and-greets, conga lines and of course the Monster Mash. Be sure to visit during Halloween weekend for a costume contest, trick or treating, and spooktacular fun for everyone.”
And finally, guests to American Dream can enjoy a ‘frightening night’ of fun on the ice as guests are invited to dress in costume for Spooky Sake events taking place Oct. 29 - 31st, “complete with frightful décor, spooky music and special giveaways from Lush”.
(8/10/21) American Dream is struggling after having their grand opening plans in late 2019 hampered by the rise of the COVID pandemic for all of 2020 and now moving into the second half of 2021. To help deal with rising debt issues the mall had to tap into reserve funds to make a needed $9.3 million bond payment. According to the report, the reserve funds have enough left to make the next needed payment in February before they are tapped out.
(6/19/21) The new SeaLife aquarium and Legoland Discovery Center attractions inside the American Dream are now open according to each attraction’s IG feed.
2022 - Nothing is known if the attraction site will have anything new to open this year or not.
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