SANTA CRUZ BEACH BOARDWALK
Santa Cruz, California (Abbreviation: SCBB)
Santa Cruz Seaside Company
 Park News - (10/20/22) It was almost a year ago that the Bell family surprised everyone with an announcement that they intended to bring back Bell’s Amusement Park on a 100+ acre property in Broken Arrow, just south-east of Tulsa, Oklahoma. Not long after this announcement it was revealed that the actual purchaser of the property was the Santa Cruz Seaside Company, the same company who owns the Santa Cruz Beach Boardwalk amusement park.
While the Bell family has been very quiet since the announcement was made, the last thing announced by the Santa Cruz Seaside Company following the completion of the land purchase was that they were going to be conducting a complete analysis of the area to determine the best use for the property, which could be for a mixed-use development, commercial development, or to bring back the Bell’s Amusement Park. At the time they had not made a final decision and were not ready to submit any final development plans for that particular property, and nothing seems to have changed over the past 6 months.
With that in mind, it is worth looking into more detail about the current operations of the Santa Cruz Seaside Company, because they are involved with more than just the Santa Cruz Beach Boardwalk amusement park. According to details on the company’s linked-in profile, in addition to the SCBB amusement park, they also own the Boardwalk’s Cocoanut Grove special event space, the Boardwalk Bowl and Coasters Bar & Grill across the street, as well owning a couple of local resort hotels: namely the Sea & Sand Inn and Carousel Beach Inn located on opposite sides of the amusement park. It was also announced last month that the company is involved in a joint venture with “Ensemble Investments” to build a new 155-room luxury hotel in Santa Cruz called “La Bahia Hotel and Spa”, intended to open in Fall 2024.
While this is all clearly in the wheelhouse for the company’s efforts in Santa Cruz, it does give us a potential clearer view of how the company may intend to develop the property in Oklahoma going forward. However things just got a little more complicated, as it seems the Santa Cruz Seaside Company is branching out into more diverse retail development plans. A reader sent in a link showing that the group just purchased the 90-acre Canyon Trails Towne Center retail property in Goodyear, Arizona, just west of Phoenix, for $41 million. The Canyon Trails retail property had the misfortune of opening in 2008, in the middle of the recession, ended up having three major anchor tenants (Home Depot, Sports Authority and Kohl’s) bail out on them. Currently the site is known for being home to a Super Target, Ross, PetSmart and Pottery Barn Outlet as well as an assortment of smaller stores, and through an updated redevelopment plan the empty plot where Home Depot was supposed to go will now be turned into a 284-unit residential development. The future of the newly mixed-use (retail and residential) property is looking bright as they say they are in negotiations with major brands to fill in the remaining holes in the property with a “specialty grocer, large format retails, restaurants and a hotel”.
Curiously, it does seem like the Santa Cruz Seaside Company is expanding their vision into becoming a much more diverse company, moving from what was once primarily a tourism focused business into more mainstream mixed-use retail development projects, broadening the field of just what else they may have in mind for Broken Arrow going forward.
2023 - Nothing is known at this time...
???? - Expand Undertow Deck - Rumor - Fitting in with the 2017 plans to replace the 2-story Frightwalk / Arcade / Laser Maze building with new single story buildings are rumors about expanding the second story attraction deck that currently is home to the Undertow coaster to eventually cover these new single story buildings and allow for the construction of more new attractions space on the second level. The timeline for this project is unknown at this time.
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