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Park News -  (10/13/2024) A new Hot Wheels themed e-karting race track attraction was announced for the SEVEN entertainment centers coming to Saudi Arabia. The experience will feature a themed racing experience, including what appears to be a pre-race briefing area to introduce the track layout and safety rules to all the racers. Look for these Hot Wheels e-kart tracks to be included in the sites located at: Riyadh, Makkan, Taif, Al Madinah, Tabuk and Jazan.
 
    (9/7/2024) Seven has now partnered with WhiteWater’s FlowRider division to install Flow House stationary surf wave attractions at three of the upcoming Seven entertainment centers coming to Saudi Arabia. The locations adding the surf waves will be in Riyadh, Jeddah and Al Khobar. According to the update at Blooloop, the installations will include more than just the wave pool, but will also include tropical themed settings complete with venues for live music, retail opportunities and an upscale dining area.
    In total, the plan is to build 21 different “Seven” centers across Saudi Arabia, and they’ve already signed deals that will allow for IPs to be in use from Hasbro, Mattel and Warner Bros. Discovery for a number of properties. This includes the Transformers brand, which was already confirmed to be used for a unique S&S Axis Roller Coaster installation at a few locations.
 
    (11/27/2023) According to a post on the IAAPA news site, they confirm that the three new SEVEN attraction locations that will be receiving the new Transformers themed S&S Axis Coasters will be Riyadh, Dammam, and Jeddah.
 
    (11/21/2023) As rumored the new Transformers roller coaster from S&S going to select “Seven” locations in Saudi Arabia will indeed be the world’s first S&S AXIS roller coasters! The official name of the ride is “Transformers: Prepare for Battle”, which will feature a small LSM launch (35mph) into an all indoor compact course. Due to the limited size of the ride, the riders will actually be launched through the course twice before coming to a stop.
    Right now they’re just confirming the first one, but Screamscape sources tell us that they are actually contracted to build at least three of these for Seven.

 
    (11/14/2023) S&S has posted a teaser on their social media showing off a crazy looking themed roller coaster track segment with the message “Prepare for Battle…” and tags to Saudi’s new SEVEN attractions and @TransformersOfficial. Previously Seven did announced that they were planning to have official Transformers themed areas and attractions, and now with S&S’s involvement, it looks like we have a coaster in the works. The only question is, are we looking at a regular steel coaster, a launched coaster, or something entirely new, like perhaps the first Axis Coaster. Apparently they are going to announce it today (Tuesday) at IAAPA at 5:05pm.


    (9/22/2023) Over the foreseeable future, when it comes to building family entertainment centers in Saudi Arabian, you will become familiar with the company, “SEVEN”, also known as “Saudi Entertainment Ventures”. The group has begun construction on several different attraction sites across the region, with more to come, in addition to inking licensing deals with Hasbro, Mattel, and Warner Brothers.
    According to the official website they list locations in the works for Riyadh’s “Al Hamra” district, another in Tabuk, the Yanbu site on Al-Nawras Island and another one Almadinah to be located within King Fahad Central Parks. Each site will be different and may offer a different set of attractions, such as the previously mentioned Transformers ride going to the Riyadh location.
    An animated video showing off the look of the Yanbu site can be seen below followed by a time-lapse construction video of what appears to be work starting on what I believe is the same site.


 
    (5/15/2023) According to Blooloop, Saudi Entertainment Ventures (Seven) has announced plans to build and operate the world’s first Transformers themed indoor entertainment centers in Saudi Arabia. Currently three are planned to open at first, with the first to open in Ah Hamra, Riyadh. The attraction centers will be approximately 10,000 square-meter in size and feature several state-of-the-art rides and immersive experiences.
 
    (12/5/2022) “SEVEN”, which is a wholly owned subsidiary of the Public Investment Fund in Saudi Arabia, is set to invest SAR 50 Billion ($13 billion US) in the development of up to 21 new entertainment destinations across 14 different cities. The first of which has now begin construction as part of the Al Hamra district of Riyadh. SEVEN has already secured partnerships for various IPs from Mattel, Hasbro and Warner Bros that will be used for these new attraction centers.